Privacy Policy

PRIVACY POLICY
Last updated: May 2026

At PRODANCE FOOTWEAR, we are committed to protecting your personal data and respecting your privacy. This policy explains what data we collect, how we use it, and your rights under the UK GDPR and EU GDPR.

1. WHO WE ARE

Data Controller: PRODANCE FOOTWEAR
Email: business@wdm.dance

If you have any questions about how we handle your personal data, please contact us at the above details.

2. WHAT DATA WE COLLECT

We may collect the following personal data from you:

- Name, email address, phone number, and delivery/billing address (when you place an order or create an account)
- Payment information (processed securely via our payment provider — we do not store card details)
- Browsing behaviour on our website (via cookies — see Section 7)
- Communication records if you contact our customer service
- Marketing preferences if you subscribe to our newsletter

3. HOW WE USE YOUR DATA

We use your personal data for the following purposes:

- To process and fulfil your orders (legal basis: contract performance)
- To send you order confirmations and shipping updates (legal basis: contract performance)
- To respond to your enquiries (legal basis: legitimate interests)
- To send marketing emails, if you have opted in (legal basis: consent)
- To improve our website and services (legal basis: legitimate interests)
- To comply with legal obligations, such as tax and fraud prevention (legal basis: legal obligation)

4. SHARING YOUR DATA

We do not sell your personal data. We may share it with:

- Shopify (our e-commerce platform) for order processing
- Payment processors (e.g. Stripe, PayPal) for secure payment handling
- Delivery couriers to fulfil your order
- Email marketing platforms (if you have consented to marketing)
- Legal or regulatory authorities if required by law

All third parties we work with are required to handle your data securely and in accordance with applicable law.

5. DATA RETENTION

We retain your personal data for as long as necessary to fulfil the purposes described in this policy. Order records are typically kept for 7 years for accounting and legal purposes. If you request deletion of your account, we will erase your data unless we are required to retain it by law.

6. YOUR RIGHTS

Under UK and EU GDPR, you have the right to:

- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data ("right to be forgotten")
- Object to or restrict how we process your data
- Withdraw consent to marketing at any time
- Request a portable copy of your data
- Lodge a complaint with a supervisory authority

In the UK, this is the Information Commissioner's Office (ICO): www.ico.org.uk
In the EU, you may contact your local Data Protection Authority.

To exercise any of these rights, please contact us at business@wdm.dance.

7. COOKIES

Our website uses cookies to improve your experience. These include:

- Essential cookies: required for the website to function (e.g. shopping cart)
- Analytics cookies: to understand how visitors use our site
- Marketing cookies: to show relevant ads (only if you consent)

You can manage your cookie preferences at any time via the cookie banner on our website or your browser settings.

8. SECURITY

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is 100% secure.

9. THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to read their policies separately.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. The latest version will always be available on this page. We will notify you of significant changes where required by law.

11. CONTACT US

For any privacy-related questions or requests please contact us on business@wdm.dance